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Creating the right content is hard to do on a consistent basis, and even doing so does not guarantee engagement. By finding content that suits your industry and sharing it you can set yourself apart from the competition and also establish yourself as an authority.
Sharing the proper content means that you will not only remind your audience that you are an authority but you will also be building a community with others in your industry. This will determine that you have more content to share on a consistent basis and will also increase the times your audience connects with you.