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This week I worked on creating an online survey. Since I am focused on learning more about social media platforms, that was what I decided to focus on. I want to know more about why people choose to connect on various social media platforms. For instance, I use my Facebook to connect with people, my Pinterest to learn new things that I can buy or create, LinkedIn to grow a professional network, Instagram to see my friends pictures and to log my weight loss journey and my life, Google+ to connect with more people and Twitter to see what other people are talking about.
However, I know that not everyone uses their social media platforms the same way. Some people use them for completely different reasons and others don’t use some of them at all! That is why I would like to learn why people are using or not using various platforms. I also would like to learn how often people use the sites. I may think using a site “frequently” means using it daily, while the same wording may mean using it weekly to someone else. That is why I was careful to use intervals when asking how often people use the various sites.
I also asked people to put the social media platforms in the order of their preference so that I can have an idea of which ones are preferred. Another aspect of what I want to learn with this survey is how many people complete a survey. I made this survey fairly short, only 15 questions, but I think it will be interesting to see how many people just stop in the middle of the survey. I included two open-ended questions to see if that is what prompts people to exit.
I also made sure that I used various scales so that I could tell if people were actually paying attention to what they were choosing, or if they were just selecting things at random to quickly finish. I am hoping that people will be truthful, since it is a really quick and easy survey!
However, I know that not everyone will be, it is an unfortunate fact of survey results.
In the end I am hoping to learn a lot from my results, but the truth is that I have already learned a lot just making the survey! I had never made a survey before and it is a really difficult process. Thinking of the questions and how to word them is very complicated. Another problem I now realize is forgetting things. For instance I realize that I didn’t include YouTube, which is a social media platform. Well, you know what they say, hindsight is 20/20.